8 Types of Facebook Ads for your Brand

Facebook is the world’s biggest social media platform, with billions of users every day. This platform provides an excellent opportunity for brands to reach new audiences and proven to be the most cost-effective way to market your brand to the world. Facebook advertising is no longer an option for most businesses, but it is a necessity.

Facebook ads are one of the essential components of social media strategy. It can be quite overwhelming to create Facebook ad campaigns with thousands of different targeting options, placement, and formats. 

These are the different types of Facebook ads to help you determine which are the most effective for your business:

Image ads

The easiest ad format that you can use is image ads. Choose a compelling image and accompany it with a copy and a clear CTA. Ideally, the image size should be 1200 x 628 pixels and make sure that it has the right size for both Facebook and Instagram. Try to use images with little or no image text to perform better. Prioritize the image quality and upload it at the highest resolution to capture people’s attention. 

Video ads

Facebook is a reliable option when it comes to promoting your videos. Video ads are one of the most popular types of Facebook ads to drive engagement and conversion. It allows you to show off product features and move people toward sales. Most consumers prefer to watch a video ad and more likely to purchase products after watching a video. Create captivating video ads that will grab your audience’s attention right from the beginning and end with strong call-to-action. Videos can be 240 minutes long, but most top-performing videos are 15-30 seconds. The minimum dimension is 600x315 pixels with a 4GB maximum file size. Include captions on your video ads and optimize it for mobile to lift brand awareness. 

Carousel ads

If you want to showcase multi-product ads, you can combine ten individualized images or videos in one ad. Carousel ads perform better than regular Facebook ads, usually used for product catalog. It is designed to generate more website visitors and improve overall marketing results. Each slide serves its advertisement and is accompanied by links and call-to-actions. Carousel images and videos sizes are 1080x1080 pixels. Display your top 3 best selling products, and it can appear in the mobile or desktop Newsfeed in the same ad unit. 

Slideshow ads

The simplest type of Facebook ad is slideshow ads. It is a looping video with up to 10 images. Slideshows are an affordable and more accessible alternative to video ads. By merely uploading 3 to 10 images and Facebook will turn it into a slideshow. It provides a quick loading time and can automatically play, which can easily capture your audience’s attention. Facebook also gives you the option of choosing stock photos, free video editing tools, text overlays, and music.

Collection ads

The collection ad is the best Facebook ads format that allows you to showcase multiple products you sell on your website. It makes it easier for your audience to browse and purchase your products using mobile devices. You can choose different templates and create the exact look you want. Collection ad format allows you to combine images, videos, or slideshow to increase traffic and better conversion for your business. 

Dynamic product ads

Using a Facebook tracking pixel,  it automatically promotes your products to the people who visited your website. It is the perfect type of ad format to re-target users. Dynamic product ads allow you to create a template that automatically pulls images and information from your catalog. It provides a way to show multiple-products ads to potential customers based on their interests. 

Lead generation ads

Facebook lead ads are mainly promoted forms to capture customers’ details while offering them the opportunity to connect. It is presented in the form of an image, video, carousel, or lead form available for mobile devices. Through lead ads, you can obtain contact information automatically without leaving the Facebook app. 

Instant experiences ads

It is formally known as Canvas ads that allow you to create a full-screen mobile ad format that loads 15 times faster. Instant experiences ads help businesses to create compelling product stories that can be enjoyable for customers. It helps you to build a better ad experience with many features that you can include. 

Facebook has numerous options for reaching and engaging with your target audience. It is difficult to figure out which Facebook ad type is best for your campaign. Understand the different Facebook ad types and see your market niche as a whole before diving in.

To decide which ones perform better, test different ad formats, and evaluate results. Develop an effective marketing plan and define which Facebook ad format is ideal for each campaign that will deliver the best results at the lowest cost.