How to Use Pinterest to Promote Your Business

Pinterest has been one of the fastest-growing social media platforms, with over 416 million monthly active users worldwide. It is a unique visual discovery engine and a bookmarking tool that is great for marketing. This platform is ideal for business industries such as food, fashion, home design, travel, etc.

Pinterest has a high engagement rate, making it perfect for business to reach their target audience and drive traffic to their website. Many brands, bloggers, and influencers are taking advantage of using Pinterest to boost brand awareness and generate leads. 

Here are some of the excellent ways that your business can use Pinterest to promote and strengthen your brand online:

Showcase your products

One of the most obvious ways to use Pinterest for your business is to pin your products. Create and share visually pleasing and engaging product pins to catch people’s attention. It is also best to create several boards for different products and specific audience to leverage this marketing strategy. Product pins can make shopping on Pinterest a lot easier. Many brands are using Pinterest as an in-store promotional tool to encourage people to buy. 

Add to gifts 

The gift is one of the best marketing methods to encourage your customers to buy your products. Choose the best photos for pinning and have an evocative description. Add a price tag to create an entry for your pin. Then add a link pointing back to your website when you select this option. Items will automatically include in the Pinterest “gifts” section, a virtual catalogue of gift ideas. 

Highlight your services

For businesses that don’t sell products but offer services can also use Pinterest. It proved to be a useful marketing tool for such businesses. Create a kind of visuals telling about your services or photos that share your work message. Offer added value pins that would benefit your audience. 

Feature your blog post

Most bloggers are using Pinterest to highlight their blog posts. Create boards that curate different types of content from your blog to drive traffic. Blog pins with headline and description much more searchable and easy to distinguish by the users. The pinning process connects your blog and gets exposure to a new audience every single time. Thus brings you more page views, new leads, and sales.

Share valuable infographics

Another hit on Pinterest to promote your blogs are infographics. These are engaging and fun to share. Repurpose your content into infographics to reach a new audience that might not have read your post. Link out to a related post on your blog to drive traffic and expand your reach. 

Share your video

Online videos can be powerful for business. Video promotions also work the same as a blog. One of the most exciting features of Pinterest is to let you post video pins. It allows you to tell a story in a more creative, comprehensive, and engaging way. Video pins received more engagement, and people are more likely to purchase from a brand after watching videos.

Write SEO optimized description

Since Pinterest is similar to a search engine, it is essential to optimize each pin and board label and category. Use targeted keywords when writing pin descriptions and board titles to attract your target customers. Focus on the main keywords so that the Pinterest algorithm immediately knows what it’s about. Research and include one or two hashtags within your pin descriptions to increase your pins’ relevance ranking. 

Engage with users

Consider creating boards that highlight content from others. Build or join a community around your brand to reach a new group of pinners. Having a community is the perfect way to get your content in front of new audiences. Engage and remain active by pinning your content and also curating others’ content.

Pinterest provides a place for brands and bloggers to reach new audiences creatively. An affordable tool that will help you promote your products or services by just pinning. It offers various marketing options, whether your goal is to build your brand, boost your website traffic, or drive action or sales. 

Pinterest may seem daunting at first, but you’ll find a ton of ideas of what it could do for your business with the right strategy.