Linkedin Tips to Help you Boost Engagement

LinkedIn has turned as the number one platform for professional and B2B companies.  It’s not surprising that businesses invest time in updating their Linkedin strategy over the last few years. As the recent LinkedIn study shows that people are more likely to purchase products and services from a business they engage with on LinkedIn.

However, just like other social media platforms, you need to build your network on Linkedin. Optimize your profile and update your information. Engage with other users in the community and provide valuable content that they want to consume.

LinkedIn may prove to be a challenge, so here are some of the LinkedIn tips to help you boost the engagement you desire

Write text-only post

The LinkedIn algorithm doesn’t like a post that contains external site links. LinkedIn doesn’t prefer anything that will potentially push users away from the platform. The best performing text-only post tends to be quite long. LinkedIn lets you include up to 1,300 characters for each post and eye-catching Emojis to add color and personality to your post. Content should be interesting and engaging to attract readers.

Like your own post

It may seem odd to like your post, but placing the first like to your post encourages others to click or comment. Your post will get a bit more exposure and plenty of engagement.

Comment on others post

A great way to boost engagement is to interact with others. They will be likely to reciprocate when you like and comment on their post or articles. LinkedIn algorithm value comments far more than other forms of engagement. Pay attention to the people who like and comment on your post. Respond to those who comment back to continue the discussion. Offer thought-provoking topics that could encourage people to connect with you and even lead them to share your post. 

Use native video

LinkedIn favors native videos uploaded directly to the LinkedIn app rather than a video link from another site. You can post videos with a maximum length of 10 minutes, 5GB file size, and 3840 x 2160 pixels resolution. Adding captions and subtitles catches people’s attention. A powerful way of building a valuable audience is to upload informative, relevant, and fun videos.

Use relevant hashtags

Hashtags are searchable on LinkedIn to increase the visibility of your post. Aim to use a maximum of 3 hashtags into each post relevant to your content, company, industry, and audience. 

Post during peak times

Consider scheduling your post on Tuesday, Wednesday, and Thursday, which is the best days of the week. According to Hubspot, the best time is between 7-8 am and 5-6 pm, with the highest engagement rate. At the same time, the worst days to post are on Monday and Friday. However, some professionals engage all week long. Encourage engagement in the first hour after you published a post to get the early engagement you need. Do not post too much. The engagement potential for a post is reduced if it is competing with other post attention.

Tag people sensibly

To get a person’s attention, tagging them will help maximize engagement. Only tag those people that will react to your post and if the content is relevant to them. Do not overdo the tagging. It might send a negative signal to the LinkedIn algorithm.

Leverage influencers

Influencers gain the attention of people and drive them to your page. Connect and mention influencers relevant to your post or ask them to provide feedback on your offering. If the influencer shares your content, it will drive traffic to your page and even boost engagement.

When it comes to Linkedin, content is the core element of your engagement strategy. Create content with high value to your audience. Original post gets the best engagement. Your audiences are more likely to interact with your content if they are interested in the topics. Give them the reason to engage. Having a built-in call-to-action will boost the chances of engaging with your posts.

Actively engage with other people if you want them to engage with you. These are just a few tips to help you boost your Linkedin engagement. Follow those winning path and find out which one is best for your strategy.