Tips on How to Make a Compelling Social Media Videos

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Video is the best performing content type in social media. It helps to increase brand awareness, social media engagement, and drive lead generation. Businesses are taking advantage of using videos to connect with their audience because social media users are consuming video content more than before.

Video content has the power to compel the audience to engage. It is useful more than entertainment. Creating video content seems a daunting task at first, authentic and straightforward content matters most to your audience.  

Here are the tips that will help you in creating compelling social media videos

Plan ahead

The essential part of creating video content is planning to develop a good story. An effective video marketing plan includes audience research, compiling ideas, content planning, and budget distribution. Planning makes it a lot easier to produce high-quality videos that ensure the success of the entire campaign.

Pick the right platform

Each social media platform has different video requirements. Always consider the right platform before starting your video creation process to contribute to your video success. If you decide to post your video on Instagram, it allows 60 seconds of video. At the same time, Facebook can be up to 240 minutes long. Adjust your videos to match each platform’s standards. 

Keep it short

Creating short and useful videos can help you attract the right kind of attention. It spreads not only brand awareness but also improves organic reach. Short videos are famous in every social media platform because it doesn’t consume much time. It is essential to fill your videos only with relevant and engaging quality content for your social media page.

First few seconds count

Grab the attention of your audience within 10 seconds of your video content. It is crucial to deliver immense value and highly engaging content right from the beginning of your video. The first few seconds catch the viewers’ attention and encourage them to keep watching the video until the end. Pay attention to a captivating video introduction to drive better results.

Focus on Storytelling

Buyers are smart nowadays, and the old sales pitch isn’t valid anymore. Focus on developing a great story when creating video content to keep you connected with your audience. Storytelling videos deliver a message that touches the emotional chord of your audience. Rather than trying to sell a product directly, work on your storytelling. Produce video content that invokes powerful emotions and make them take action. 

Use subtitles

Videos are easier to consume if you are using subtitles. It is crucial to include subtitles to your videos, especially if you are targeting multiple audiences. Subtitles will make a massive difference for the foreign viewer whose native language is not English or those who had hearing problems. It helps you get the message even if your videos are muted or not. 

Use animations

The latest trend in social media marketing is the use of animation. It can visualize complex subjects in a clear, informative, and engaging way. Animated videos can catch customers’ attention that you may be able to explain your message most simply.  

Call-to-action matters

Put a severe effort in creating video content that is not only worth watching but also worth sharing. Give a precise answer to your audience who are in desperate need of direction. Encourage your audience to act, but call-to-action doesn’t need to be sales-focused. Include a compelling call-to-action at the end of your videos to help you meet your business objectives.    

Video content must resonate with your audience emotionally, no matter what platform you are using. Every business is different, use these tips as an inspiration, and find out what works for your brand

Consider the latest social media trends and changes. Track which social media videos are doing well and which ones are not. It will help you make important decisions about your future video content strategy. 


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