Tips on How to Optimize your Instagram Bio
Instagram is one of the most popular social media platforms to engage with your audience on a visual. Businesses have already profile on Instagram to promote their brand, products, or services. The common goals of using Instagram is to increase brand awareness, build a community, generate leads, enable conversion, and enhance customer service. Creating an Instagram business profile is the first way to achieve those goals.
The first thing that the user will see when they land on your profile is your Instagram bio. The most significant part of your Instagram profile. It is a small area on your page below your user name. The Instagram bio gives a glimpse into the way your brand want to perceived by your audience.
Here are some tips to optimize your Instagram bio to increase engagement:
Add a business name and username
These two are different. But ideally, business profile contain the same name and username. Use a name for your profile that people can easily remember. Consistent names can improve brand recognition. Keep your brand’s username and profile name clear and as close as possible to help people find you. Use keywords specific to your niche. It is an excellent source to help you with your SEO.
Writing the bio
Instagram bio has 150 characters long that include information about your brand. Start writing your bio by describing what your business has to offer. Adding a specific niche, skills, interest, or services will help you to connect with the right crowd. Show some personality by adding your brand voice with a touch of humour, making your brand more relatable to your audience.
Add Emojis
Another way to show your brand’s personality and creativity are by using emojis. Adding emojis on your Instagram bio or use it to replace words will add a fun feel to your profile. Use emojis that are relevant to your brand and add value to your bio.
Use hashtags and tag other accounts
Another important Instagram strategy is to add you brands hashtags and tag all related accounts. Adding your branded hashtag will drive engagement and create a community around your brand. Branded hashtags allow your followers a way to share their content with you.
Include relevant link
You can also add a link in the bio to drive traffic to another social media page or website. It is the only clickable link allowed on your Instagram profile. There are great tools to promote multiple links that you can use to maximize the opportunity.
Use Line breaks and spacing
Content with a large piece of information can be sometimes tricky to scan. Break down your Instagram bio into list or bullet format. Putting small bits of information in every line makes it look clear. Proper spacing and line break can help the users to make the scanning process easier.
Include a call to action
A CTA or call to action is a line of text that encourages your audience to take the desired action. Use a convincing call to action to increase engagement and drive traffic to your website or landing page.
Choose a profile picture
Your Instagram profile picture is often the first impression you make to your viewers. Select an image that makes it easy for your audience to recognize and remember you. Using a logo will help you raise brand awareness. Make sure to upload an image with 110 x 110 pixels to your business profile.
Writing an Instagram bio can be an overwhelming task because it creates a crucial first impression that can make or break your brand. A well-crafted Instagram bio can benefit your business. Take the time to create an introduction that makes an impact on your audience.
An Instagram bio should be unique and compelling that truly represents your business and support your Instagram marketing goals. Optimize your Instagram bio and see what your audience wants, then find out what works best for your brand.