How to Create a Facebook Ad Campaign for your Brand
Facebook has world-leading targeting capabilities, with over 2.8 billion users worldwide. Advertising on Facebook is considered as the most effective paid option out of all social media networks. It is vital to any business success. Having a business page is a must to boost your business online. It allows you to reach and engage with your target audience. Advertising on Facebook will increase the chances of your audience to view your content.
Facebook ads manager is an all-in-one tool with many built-in features that allow you to create ads, manage your ads on social media platforms, and track your ad campaigns. It is automatically created when you set up your business page.
Here’s a guide on how to create a Facebook ads campaign:
Determine your objective
When you create a Facebook ad, a page will prompt to choose your campaign’s objective. Select the objective that best reflects the desired outcome that you may want to achieve. Objectives are listed across these three stages of marketing funnels; awareness, consideration, and conversion. Facebook uses these objectives to optimize your choice of campaign ad set, targeting, and budgeting option.
Name your campaign
Give your campaign a relevant name not to get confused if you run multiple Facebook ads. Keep your campaign and ad sets organized and easy to navigate. When you analyze results, it also sets you up for hyper-efficient reporting later on.
Choose your audience
With so much demographic information on Facebook users, you can pick who you want to see your ads. Customize your audience for your ads based on their location, demographics, interest, and behaviours. Consider your objective when choosing a specific audience. It is crucial to target people who would find your content relevant. Improper targeting would be a wasteful investment.
Choose your ad placement
Ad placement is where you want your ads to appear across the platform. Facebook recommends using the default placement based on the objective you chose to get as much value as possible. Facebook will automatically place your ads across Facebook newsfeed, messenger, Instagram, or stories. Automatic placement is the easiest way where your ads will be shown without having a dig too deep into your analytics. If you have some data on what placement works best, you can choose to edit your placements.
Set your budget and schedule
Choose how much you’d like to spend on your ad, and set the start and end date if you want to schedule it. Facebook allows you to take control and set your budget, either a daily or lifetime. Daily budget is the average that you will spend every day, with a minimum budget of $1 per ad set. Lifetime budget is the maximum that you will pay over the time period you set for the ad to run. An excellent way to test an ad campaign is to establish a minimum spend of $100 to give enough data to decide at that spending level.
Create your ad
Creating your ad will all vary based on the objective you set. Facebook offers different ad formats. Decide which one you’d like to use for your ad. Create an ad content that stands out, it includes images, videos, and copy. Use images that will grab your audience’s attention. Complete the fields with enticing description and call-to-action button. Keep in mind that the recommended character counts, anything beyond text limits will be cut off.
Place your order
Once your ad is all set, submit, and click the ‘Place Order’ button. Facebook will review your ad before it goes live. You will be able to receive a confirmation email once the ad is live.
Monitor and measure your ad performance once it is running. Analyze your overall result to see which form of content performs better, make tweaks and adjustments as needed. Consider using Facebook Pixel, and it allows you to track conversion, remarket to people who visited your site, and create lookalike audiences.
Facebook ads practices are continually changing. It takes a bit of trial and error to get it working well. It is crucial to test several copy and image variations to get better results with each Facebook ad campaign.