How to Create Facebook Ad Copy that Converts

Facebook is an incredibly smart place to invest in marketing. Considering, over 1 billion people are using the app daily. It offers the kind of visibility you need with high potential reach. Marketers believe that Facebook ads are an effective way to drive traffic and generate conversion. 

Creating a Facebook ad campaign is a combination of the right targeting audience, placement, offer, and message to turn out well. A strong visual attracts the audience’s attention and interest, while a compelling ad copy will win ads’ auction. Writing ad copy is one of the essential aspects of Facebook ad campaigns. An ad copy will explain the offer to the potential customers and why they should click your ad.

Let’s look over a few tips that you can use in creating a compelling Facebook ad copy that converts:

Understand your audience

Knowing who your audiences are is the first step in writing a copy. Build a customer personas for your business, think about their demographics and how they will impact your strategy.  Understand their interest and behaviours to construct a relevant copy that resonates with them. Create different Facebook ads for different audiences. Your advertisement for the right person more likely going to act on your offer.

Match with high-quality visuals

Facebook users most likely to get stopped by an attractive visual and then move on to read your copy. Pick an image or video that matches the ad content that you are trying to covey. Use an image that supports your claims and be relevant to the content.

Make it emotional

An ad campaign with purely emotional content performed well. Think about your customer’s pain point, use these, and speak to these emotions. You can then follow up that thought by presenting your product or services to solve their problems. Using emotions in your ad campaign can make your target audience click and purchase. 

Keep it short and simple

Write an ad that everyone can understand. Use simple and basic sentence structures that give your audience enough information to get them to convert. Use the language that your audience speaks. A conversational tone will do a better job of grabbing your target audience’s attention. Focus your message on one concept and aim to use minimal ad copy that ads value.

Include social proof

Create several campaigns to highlight real customer reviews. Social proof from customers will impact your target audience’s buying decision. Build extra trust by showing site reviews or product reviews. Incorporating reviews and testimonials from satisfied customers will increase the credibility and guaranteed conversion. 

Improve your headline

Create an outstanding headline to grab the attention of the readers. It plays a significant role in your ad copy. Include numbers to your headline to make something specific. Create a sense of urgency if you want your audience to act fast on your offer. Make them feel like they don’t have a choice but to click your ad. 

Tell a compelling story

When writing a Facebook ad copy, the image and text should tell a story. Storytelling is a powerful tool to connect with potential customers. It has a convincing effect on the audience. A compelling story can make your audience familiar with your brand that made them convert in the future. 

Include relevant call-to-action

Tell your customers what the next thing to do. It is essential to pay attention to your call-to-action to drive conversion. Use simple CTA that is relevant to your ad with a strong sense of urgency that fulfills a customer’s need. 

The Facebook ad marketing goal is to get creative with your content. Show to your audience how your products or services can benefit them. Write a unique ad copy to hook and connect with the target audience.

Consider those tips and test out your ads. Certain aspects may work, and some may not. Find those that work best for your business. Run several Facebook ad campaigns and see which version generates the most clicks and conversions.