How to Make Your Instagram Stories Stand Out
Instagram story is one of the active parts of the social media strategy. A collection of photos and videos in a sequence that appears on the top of your feed for 24 hours. It is a fast way to share your content and the perfect outlet for digital storytelling.
Creating an Instagram story is easy and fun, whether for personal or business use. It is an excellent way for brands to get creative, drive traffic to your page, and connect with your followers. Instagram users consume Instagram stories every day. With all the changes in the Instagram algorithm, stories let your followers see you because it always stays on the top of the page.
These are the tips to make your Instagram stories stand out
Post content that matches your brand
Brand identity is essential to any of your social media posts. It lets you introduce your brand to a new audience and build brand recognition. Always include your brand style, colors, and fonts to your Instagram stories. Plan a creative visual content to your stories to attract more views and engagement.
Post unique quality photos and videos
Anything you post needs to be worth your audience’s attention. Create a story post like an everyday update feed. The latest feed post helps you get more reach. Creating polls, contests, or asking questions is a great way to engage with followers. While resharing their stories can build a strong relationship.
Instagram stories are also a great way to shout out your new blogs, products, or services. Include behind the scene to your story to bring you closer to your audience. Going live is another cool Instagram story feature to increase engagement. It allows you to answer messages verbally on your live stream.
Mention your fans and partners to showcase your gratitude, and this will help you improve your relationship with your followers. By showing gratitude turn your followers into loyal customers.
Add your style
Be creative in making Instagram stories. Consistently add your brand style to every content you create. Instagram stories allow you to personalize your post by adding stickers, filters, backgrounds, sounds, and templates. You can also customize the colors and fonts. Keep it simple and clear with a unique visual identity.
Include related hashtags and locations
The Instagram story allows hashtags attached with one clickable hashtag included. Use hashtags that are not too popular so that it may not quickly get buried by any incoming post. Make your hashtag clear and readable. Adding location may raise your story views.
Post at the best time
Plan your posting schedule. It is essential to post your stories regularly. Consistent posting will increase your views and build an audience.
Add your stories to highlight
Instagram stories can permanently appear on your profile if you add it to your story highlights until you delete them. An Instagram highlight is placed above your newsfeed and below your bio. By turning your “Auto Archive” feature in the setting will automatically save your stories. Highlights can also make your profile appealing to viewers.
There are many more ways to promote your brand with Instagram stories. Connect with your followers while building an authentic presence. Try to combine different aspects and be creative. Always include a call-to-action for every post. Engage with your audience as much as you can to be able to make your Instagram stories stand out.