The Most Important Social Media Metrics to Track

Social media is a very crowded place because everyone is on it. Regardless of what your business is, customers are on social media. That is why companies take advantage of using social media. From setting up to different social media platforms to creating social media campaigns and engaging with your audience. Beyond all the social media efforts, it is essential to track and monitor those activities. 

Social media metrics are the data gathered from the platform you are using that measures your social media campaign performance and make real-time decisions based on results.  Metrics are a good indication to determine your overall social profile and brand health.

Here are the essential social media metrics to be aware of:

Reach and Impression

If your social goals are focused on brand awareness, the impression and reach are important metrics to track. The reach metrics gives a more accurate measurement of how many people have seen your content post and the spread of social media conversation. While the impression measures the total number of people viewed the content post, even if only one person seen it ten times. It becomes powerful metrics as it measures the potential audience size. Reach is also used as the denominator in the social media equation to calculate engagement percentage.

Engagement 

One of the essential areas to measure is social media engagement metrics. It tracts your audience’s reaction and interaction with your content. Engagement is in the form of comments, likes, shares, retweets, reposts, tags, etc. These metrics also allow you to identify the types of content that generate engagement.

Share of voice 

Consider a share of voice metrics to determine the overall conversation percentage about your brand compared to your main competitors. It is measured by taking the total number of mentions and compare it to all of your competitors. Share of voice metric helps you to learn about the failures and successes of your competitors.

Conversion 

Every marketer’s goal is to have a high conversion rate. The conversion is the most important social media metrics to determine the value of a social media campaign. It basically measures how many leads you get from social media platforms. A high conversion rate means that your content is valuable and compelling to your target audience. It includes CPC (cost per click), CTR (click-through-rate), and CPL (cost per lead). 

Response

The response metrics are where you can track how fast you are responding and how many messages you have responded to. Understand what your social response times look like and the action you need to take to improve—responding to customers promptly, the better.   

Tracking and analyzing social media metrics seems like a daunting task. It can be overwhelming to keep an eye on all of them. Analytics reports from social media platforms build a unique and informative dashboard that can feed into your overall marketing objectives. Setting social media marketing goals will help you determine what’s working and what’s not. Using social media metrics allows you to see how the results of your efforts tie to your goal.

Businesses are different, some of these metrics might be essential to you than others. Track the right metrics and focus on what’s necessary for your business growth that will achieve social media return of investment (ROI).