How to Use Facebook Messenger Chatbots
Answering customers’ queries through messaging and most of them contain almost the same questions can consume so much of your time and money. Realizing how tedious and inefficient the process of supporting current and possible customers, losing them due to slow response is unacceptable. Then most probably, you need a chatbot for your business.
A chatbot is a piece of software application that uses AI (artificial intelligence) to conduct an online chat conversation. It is an alternative to providing direct contact with a live human agent. They are programmed to give answers to queries, understand multiple questions, and execute tasks. Rather than making a call, opening a web page, composing an e-mail, or doing a search, your customer can simply type a message, as they would to a friend.
There has been an increasing rivet in chatbots over recent years, and currently, they exist on social media, in apps, on web pages, and a lot more to name. But we will focus on Facebook Messengers bots. Now, more than ever, there are advantages of adding a bot to your Facebook page to answer your customers or clients quicker than ever and provide them with high-quality service as a result.
Today, people and businesses are increasingly connecting through messaging - a powerful, personal new medium. According to Facebook, people using mobile messaging applications are on a meteoric rise. Before 2019, 78% of the world’s smartphone users will message every month. And by 2021, growth is only expected to continue. It’s predicted that mobile messaging apps' global user base will have risen a further 23%. Messaging has indeed fast, becoming the future of consumer communication.
Messaging has become fundamental to billions of people’s daily lives around the world. A Facebook Messenger bot is a chatbot that resides in Facebook Messenger. It converses around a billion people around the world using the app each month.
There are numerous benefits to why businesses are using chatbots. Here are some of the most important ones:
Provide customer assistance 24/7
Catering 24/7 customer service is a tremendous perk. It improves your customer support by a mile. While at your storefront or office, or even when not, your Facebook Messenger bot can work for you during times you are able and unable. It can help customers answer their queries about your product, book a service you provide, or purchase products you sell. Being available to answer your customers immediately will increase customer satisfaction even in the middle of the night.
Acquire new customers
You can reach your audience directly. Chatbots are highly customizable. You can tweak them according to your marketing strategy and can program them to perform all kinds of complex tasks. They can send automated content blasts, which in return, more ads for your business in a broader reach. Bots can act as a digital sales representative, helping prospective clients/customers find what they’re most interested in and therefore make a purchase.
Bots can do the selling for you
With the right script, bots can handle e-commerce transactions and just buy over the counter, without leaving the comfort of Facebook Messenger. Conversational dealings leave room for personalized upselling as the bot can make suggestions to make the perfect purchase for your customer.
Facebook Messenger bots are a cost-effective way to extend customer support and sales automation. If you are ready to boost your sales through social media strategy, then trying Facebook Messenger chatbots won’t be amiss. It’s highly recommended.