The Best Time to Post on Social Media

Connecting with your target audience through social media is a task to be taken seriously. Social media marketing does not end with the creation and sharing of high-quality content. Knowing the right time to reach out with your customers is essential when establishing a well-built relationship. It is best to post your content when your target audience is online.

Social media platforms have a different time that works best for your target audience. It has its own peak time when your content post gets more engagement. 

These are some tips and guidelines when it comes to the best days and times to post on social media platforms. 

Best time to post on Facebook

There is probably no absolute best time to post your content on Facebook since this is a large platform in the social media world. But according to Sprout Social, the peak times to post on Facebook were between 11 am and 1 pm to 2 pm on Wednesday. While Tuesday through Thursday from 8 am to 3 pm has the most consistent engagement rates, and the lowest engagement occurred before 7 am or after 5 pm every day.

Best time to post on Instagram

The Instagram algorithm favors the recent post. In order for Instagram to flag your content as a recent post, make sure to post at a time when your target audience is most likely to be online. A study by Sprout Social concluded that the best time to post is on Wednesday at 11 am and Friday from 10 am to 11 am. While the most consistent engagement can be found on Monday through Friday from 9 am to 4 pm, and the engagement lowers before 6 am and after 9 pm every day.

Best time to post on Twitter

Twitter has a chronological timeline that is widely known to obtain news about what’s happening right at the moment. It will let you see what people are tweeting and the tweets they are commenting on. Sprout Social study shows that there is a clear winner for global engagement between Wednesday and Friday at 9 am. While the safest times for engagement found Monday through Friday from 8 am to 4 pm, and the engagement drops before 4 am and after 10 pm every day. 

Best time to post on Linkedin

This platform is a little different from others. Linkedin is all about business, and your content should mean business too. Sprout Social recommends posting on Wednesday from 8 am to 10 am and noon,  Thursday at 9 am and 1 pm to 2 pm, and Friday from 9 am. While the most reliable engagement occurs during Tuesday through Friday from 8 am to 2 pm, and engagement drops off every day before 4 am and after 8 pm.

Best time to post on Pinterest

Pinterest is more of a search engine that promotes highly visual content. It helps you share ideas and build your brand awareness. Studies suggest that the best times to post are on Saturdays, mainly between 8 pm to 11 pm. According to Buffer, the best time for pinning content vary not only with the type of post but also depends on the topic. To build your audience on Pinterest, you need to pin 25 pins a day. The tailwind scheduling app will help you remain visible.

The best days and times to post depends on the social media platform you are using, your specific industry, and the type of audience you want to engage in. Each platform has its analytic tools that give you valuable insights to guide you for your ideal posting times and days.

Consider the time zones and the content to post that your followers are more inclined to engage. For effective social media strategy, it is vital to have an understanding of how social media platforms are currently functioning and be on the lookout for social media updates.