8 Tips in Designing your Social Media Graphics

Graphic design is a decisive part of an overall content strategy when it comes to social media marketing. People pay attention to a nice visual than just excellent text content. Creating unique and interesting graphic content will stand out on social media news feeds.

Graphic design plays a vital role in building brand awareness and merely attracting the audience’s attention. When a graphic is used continuously over different social media platforms it creates more brand recognition. Attractive graphic design helps to strengthen your brand and will build trust with the customers. 

Tips in creating visual content to establish your online identity

Determine the goal

Your ‘why’ is the first and most crucial step in creating a social media graphic design. Determine your goal by identifying your target audience, the social media platforms, the device they are using, the message you are trying to spread, the emotions you want them to feel, and the action you want your audience to take after seeing the design.

Choose the size

Determining the exact size of your canvas is the second step in the creation process. The sizes vary from different social media platforms. Identify which platform you plan to share your design before creating. Resize your design to fit the dimension of every platform before sharing.

Choose the right color and contrast

Another important aspect of any design is color. Pick the color that reflects your brand. Color can affect emotion, invoke memory, and influence someone’s perception. It is essential to choose the right colors that will create the right reaction you want from your audience. Always set to RGB color for your social media design. Use dark font if you have a light-colored background. 

Limit your text

Words can make the image look crowded. Limit the text to one or two liners. The point of social media graphics is to deliver a clear and straightforward message through color, shape, and writing. Choose the right font colors and size to make it readable.

Check your typography

Pick two to three fonts maximum. Fonts should reflect your brand personality. Use kernings to enhance any graphic look. Selecting the perfect fonts that aligned with the image correctly can bring your graphics to life.

Incorporate your branding

It is essential to consistently incorporate your brand elements such as logos, colors, and fonts. Let people know where the design from. The point of creating social media graphics is to attract an audience and get traffic to your website. Consistent posting of content with your brand will establish a strong brand identity.

Be creative

Creating a variety of social media content will make your brand stand out. Use different types of social media graphic designs such as quotes, infographics, photos, etc. Experiment and combine different fonts and images and see what works. Remember that appealing content is more likely to be shared and will ultimately increase engagement. 

Keep it simple

When it comes to graphic design, it is always best to keep it simple. The message of your design will be more precise, better understood, and look great.

Figuring out what kind of social media graphics will work for your audience is not an easy task. Keep creating different types of graphics for your social media until you determine which ones your particular audience engage with the most.